Marketing Should Make You Feel Something, But Not This
I subscribe to Seth Godin’s blog, and I recommend you do, too. I flinched big time, however, when I read the following post: The Panhandler’s Secret (February 27, 2009) When there were old-school...
View ArticleQ&A for a Competitive Advantage
1. Who is your competition? That’s neither a rhetorical or “dumb” question. Your competition is both physical and mental. You could probably fill a page with a list of companies you consider to be...
View ArticleWhat’s the point?
We’ve all been there. You’ve suffered through a meeting or presentation where a rambling, all-over-the-place, disjointed, thinking-out-loud, more-likely-than-not rushed person tries to tell, sell or...
View ArticlePut an end to endless follow-up
I recently did the closing keynote at a sales and marketing conference in Las Vegas, and I arrived in time to hear the opening keynoter, Tim Wackel. Tim’s the sales guy; I’m the marketing gal. As you...
View ArticleGo Below the Line
Response is what you get Above-the-Line. Relationships are built Below-the-Line. The seventh mistake of the seven marketing mistakes every business makes (from the book by yours truly) is that we don’t...
View ArticleThe Worst (and Best) Way to Close a Presentation or Pitch
“Are there any questions?” That’s how most people close a presentation, pitch or meeting. It’s seems perfectly natural. If there was something that wasn’t quite clear, the Q&A is the perfect time...
View ArticleThree parts every new business pitch needs to prevent chaos
Congratulations! You or your firm made it to the short list. It’s between you and who-knows-how-many other folks who do the voodoo you do. Woo-hoo! Let the fun begin. Or maybe not? You may have...
View ArticleThe Worst (and Best) Way to Close a Presentation or Pitch
“Are there any questions?” That’s how most people close a presentation, pitch or meeting. It’s seems perfectly natural. If there was something that wasn’t quite clear, the Q&A is the perfect time...
View ArticleThree parts every new business pitch needs to prevent chaos
Congratulations! You or your firm made it to the short list. It’s between you and who-knows-how-many other folks who do the voodoo you do. Woo-hoo! Let the fun begin. Or maybe not? You may have...
View ArticleCan You Give People the Only Two Reasons They Need to Hire or Buy from You?
People have the same two reasons for everything they do. They are: 1. The real reason. 2. The reason that sounds good. The real reason is emotional, based on feelings. The reason that “sounds good” is...
View ArticleWhat’s wrong with your marketing? (The answer may surprise you.)
“Help! Our marketing isn’t working.” You might think that cry for help is music to my ears. (And you wouldn’t be entirely wrong.) However, you might be surprised by how many times I hear that cry and...
View ArticleEffective Communication Quotes (And What I Have to Say About Them)
I confess. I was about to throw together this month’s blog post by merely listing a bunch of inspiring quotations around better marketing, effective communication and presentation skills. Easy. Won’t...
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